Rocket Science & the Aluminum Can

  • Ball Corporation

    Feature Article, Fall 2010

Ball Corporation Advances Beverage Packaging

University of Colorado at Boulder's Leeds School of BusinessPublished in Portfolio (magazine of Leeds School of Business, CU-Boulder)

THERE IS A FAMILIAR SOUND as R. David Hoover opens his can of cola. It’s the same Kshhh! that greets thirsty conference room executives, parched students, and consumers worldwide. Billions of these cans roll out of Ball Corporation’s factories every year. What many don’t realize, as they sip, guzzle, or glug their drinks, is that the aluminum can is actually a feat of modern technology … link to article hosted on

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