Rocket Science & the Aluminum Can
Feature Article, Fall 2010
Ball Corporation Advances Beverage Packaging
Published in Portfolio (magazine of Leeds School of Business, CU-Boulder)
THERE IS A FAMILIAR SOUND as R. David Hoover opens his can of cola. It’s the same Kshhh! that greets thirsty conference room executives, parched students, and consumers worldwide. Billions of these cans roll out of Ball Corporation’s factories every year. What many don’t realize, as they sip, guzzle, or glug their drinks, is that the aluminum can is actually a feat of modern technology … link to article hosted on Zmags.com