Wordsmith & Strategist

Building Better Content for Brands & Products

GREG HAS TWO DECADES experience working at a high level with blue-chip brands, successful entrepreneurs, international nonprofits, new product launches, and company rebranding efforts. He has collaborated with sales professionals to strategize effective tactics for luring prospects and closing the sale. His advertising copy has earned him happy clients from ski resorts and film companies to finance, higher education, and many other industries. He has written numerous creative briefs and training manuals, distilling complex processes and concepts into simple, clear ideas. His handbooks and recaps for event staff and sponsors provide extensive detail and a memorable take-away.

  • corporate branding and identity
  • brand/product launch campaigns
  • website copy and redesigns
  • branded content (writer/producer)
  • creative briefs
  • presentation decks and sales materials
  • email/web campaigns, brochures, print advertising, direct mail
  • television and radio spots
  • visitor guides

A sampling of Greg’s clients: Adaptec, Amstel Light, AOL Time Warner, Canyons (ski resort), Chevrolet, CMT Films, Copper (ski resort), Drambuie, Eldora Mountain Resort, Evian, Heavenly Ski Resort, Hewlett-Packard (HP), Inglenook, Janus, Jeep, Leeds School of Business at CU-Boulder, MakeAHero.org, MBNA, Memorex, Mentadent/Unilever HPC, Motorola, MTV Films, Nascar Images, Natural Habitat Adventures, Nissan, The North Face, NRCE (Natural Resources Consulting Engineers), Ocean Spray, Outdoor Life Network (OLN), PBS, Qwest, Seagate Technology, Sirius Satellite Radio, Somatic Experiencing Trauma Institute, Sony DVD, Southwest Airlines, Sugarloaf (ski resort), TDK, Toyota FJ Cruiser, University of Colorado Foundation, Visa, Warren Miller Entertainment, Wealth Conservancy, Wells Fargo, Winter Park & Fraser Valley, Wisdom Works, WPVA (Women’s Pro Volleyball Assn), Yamaha …

Unsolicited praise from happy clients:

“Thanks for your creativity! I love your copy.” -Nina Peterson, COO, Wisdom Works

“Excellent. Greg’s use of stats and comparisons is compelling.” -Andy Bigford, Editor & Publisher, Peaks: The Magazine of Vail Resorts

“Damn you are good at what you do. Fantastic press release.” -Stefan Smulovitz, President, Kenaxis

“Very nice work… and good results!” -Joan Boykin, Boykin Consulting & PR

“Enormously helpful … You sure do have a way with words.” -Myra Salzer, Founder, The Wealth Conservancy

Winner! Silver Award, Colorado Business Marketing Association, 2008 Gold Key Awards

“Your writing is elegant: clear, meaningful, personable and engaging.” Regarding a piece ghostwritten for a client.

“I wanted to make sure you know how pleased I am with your work as well as how thankful I am. It is a pleasure working with you and fantastic to know I can get work that is second to none, painlessly, from a local colleague.” – Pete Coggan, producer/director, 42 Productions

“Terrific. You are a really gifted writer.” -Renee Moorefield, CEO, Wisdom Works

Please contact Greg to put him to work for you.